DATA
Start with the complete performance picture, not isolated dashboards.
Marketing measurement, made meaningful
From Marketing Data to Decisions.
Magic Metrics helps companies understand what is actually driving marketing performance.
About
About Magic Metrics
Magic Metrics is a marketing measurement and analytics consultancy that helps companies turn complex marketing data into clear business decisions.
Most companies don’t have a shortage of data — they have too many dashboards, reports, metrics, and conflicting answers. Magic Metrics helps identify the 1–2 numbers that actually matter, determine what’s driving performance, and translate the findings into specific actions.
We work with companies that need senior-level analytics expertise without necessarily building a large in-house analytics team. Our work spans marketing measurement strategy, campaign performance, attribution, experimentation, ROI and ROAS analysis, customer journey measurement, and executive-level data storytelling.
The goal is simple: move from reporting what happened to understanding why it happened and what to do next. With a clear “a-ha” moment for clients.
Services
How We Help
Senior-level marketing analytics focused on the insights that actually change decisions.
Our philosophy
The Magic Metrics Standard
Every Magic Metrics analysis culminates in an executive-quality decision deck — not a data dump.
INSIGHT
Find the pattern behind performance and isolate what matters most.
DECISION
Translate evidence into a clear, executive-ready direction.
ACTION
Turn the decision into specific recommendations and measurable next steps.
The presentation is designed to give you clarity: what happened, why it happened, what matters most, and what you should do next.
Complex analysis is distilled into meaningful insights, supported by clear evidence, strong visualization, and specific recommendations.
The goal is for an executive to understand the story, implications, and actions — without needing an analyst in the room to translate it.
20+Years of senior analytics leadership
Founder
Ken Insana
Founder & Senior Marketing Analytics Leader
Ken Insana is a senior marketing analytics and measurement leader with more than 20 years of experience helping brands understand what is working, what is not, and where to invest next.
He has led analytics and measurement work across automotive, travel, retail, luxury, CPG, QSR, entertainment, and digital media, working with both major brands and growing companies. Over the course of his career, Ken has built and led analytics teams, developed measurement strategies, designed testing frameworks, and translated complex marketing data into recommendations for executives, marketers, and sales teams.
His specialty is not simply producing more reporting. It is finding the small number of insights that actually change a decision.
Ken founded Magic Metrics to give companies access to senior-level marketing analytics expertise without the complexity or overhead of a large agency or in-house analytics organization.
His work spans marketing measurement, attribution, experimentation, ROI and ROAS analysis, campaign optimization, customer journey analysis, and data storytelling.
At the center of his approach is a simple belief: most companies already have enough data. What they need is greater clarity about which questions to ask, which numbers matter, and what to do with the answers.
FAQ
Questions, clearly answered.
Start with the question
What Are You Trying to Measure?
The best engagements begin with the business question—not a generic sales pitch. Tell us what you need to understand, and we’ll start there.
Ken Insana
(516) 359-2210ken@magicmetrics.ioLinkedIn ↗